Our brands
Distinct worlds.
Built with purpose.
AROTHAI is our current FMCG flagship. TIDRAL focuses on fishing and outdoor, Private Chronicle on AI-assisted storytelling, and PASTAMASTA on hospitality. ARCHÉ ORBIS shapes each brand’s product, identity and route to partnership.
AROTHAI · Current FMCG flagship
Inspired by Thai tradition.
Blended for the world.
Distinctive Thai-inspired tea and coffee. A taste of tradition, with a world of possibility.
AROTHAI draws inspiration from Thailand’s rich tea and coffee culture, bringing familiar warmth and distinctive flavour into modern blends. A brand for people who love discovering something new—and finding a taste they want to return to.
- Instant latte sachets for convenient preparation
- 250 mL ready-to-drink tea and espresso expressions
- Café powder, coffee beans and crème liqueur formats
TIDRAL · Fishing technology
Every catch has a story.
Make yours unforgettable.
Your memories. Your milestones. Your FishingPassport.
The first of a species. A new personal best. The day you never want to forget. TIDRAL is being created to bring those moments together in FishingPassport—a personal record of your life on the water.
- Capture the catch, the photograph and the story behind it
- Build your FishingPassport through eligible real catches
- Rediscover first catches, personal bests and unforgettable sessions
FishingPassport: eligible real catches, species discovery and a personal record of time on the water.
Discover the TIDRAL story
Private Chronicle · Artificial intelligence
A community for
endless imagination.
A world for creators. A place for readers.
Private Chronicle is an AI-assisted storytelling brand for adults. Its product design connects characters, novels and original worlds with reader participation that stays in the creator’s control.
- Build characters, worlds and manuscripts with AI-assisted writing
- Explore genres from fantasy to business and ambition
- Reader-community design: comments, likes and creator-led sharing
®PASTAMASTA® · Hospitality
Pasta is the canvas.
The world brings the flavour.
Borderless Pasta. Bold, globally inspired food for the rhythm of everyday life.
PASTAMASTA is ARCHÉ ORBIS’s hospitality brand, pairing pasta with globally inspired sauces and a bold orange-and-yellow identity. Food, packaging and service are designed as one recognisable experience.
- Globally inspired pasta, with sauce at the heart of the experience
- Food and packaging designed for modern, on-the-go occasions
- A central-production approach designed for consistency
The right brand.
The right partnership.
Tell us which brand, market and opportunity you have in mind. We will use that context to shape the next conversation.
Discuss an opportunity